Marketing strategy p的問題,透過圖書和論文來找解法和答案更準確安心。 我們找到下列線上看、影評和彩蛋懶人包

Marketing strategy p的問題,我們搜遍了碩博士論文和台灣出版的書籍,推薦Review, Harvard Business寫的 Hbr’’s 10 Must Reads 2023: The Definitive Management Ideas of the Year from Harvard Business Review 和Maggioni, Massimiliano,Turchetti, Giuseppe的 Fundamentals of the Insurance Business都 可以從中找到所需的評價。

這兩本書分別來自 和所出版 。

國立雲林科技大學 會計系 陳燕錫、楊忠城所指導 陳劍雄的 沙氏法對收益結構和績效之影響:臺灣會計師產業的證據 (2022),提出Marketing strategy p關鍵因素是什麼,來自於沙氏法、收益結構、績效、會計師產業、管制效應。

而第二篇論文世新大學 財務金融學研究所(含碩專班) 高瑞鴻所指導 蔡燕玲的 COVID-19 疫情期間企業授信策略之研究 (2022),提出因為有 企業授信、信用評等、授信5P原則的重點而找出了 Marketing strategy p的解答。

接下來讓我們看這些論文和書籍都說些什麼吧:

除了Marketing strategy p,大家也想知道這些:

Hbr’’s 10 Must Reads 2023: The Definitive Management Ideas of the Year from Harvard Business Review

為了解決Marketing strategy p的問題,作者Review, Harvard Business 這樣論述:

A year’s worth of management wisdom, all in one place.We’ve reviewed the ideas, insights, and best practices from the past year of Harvard Business Review to keep you up to date on the most cutting-edge, influential thinking driving business today. With authors from Francesca Gino to Adam Grant a

nd company examples from Pfizer to Microsoft, this volume brings the most current and important management conversations right to your fingertips.This book will inspire you to: Adopt the best practices for creating a truly flexible workplaceRefocus your strategy to prioritize the few initiatives wit

h the greatest potential impactNavigate the challenges of role transitions--and learn how those in changing roles can get up to speed fasterImplement diversity training that will help employees overcome bias and commit to improvementOvercome roadblocks during the innovation process so rapid experime

ntation will pay offLead with a commitment to sustainabilityThis collection of articles includes "The Future of Flexibility at Work," by Ellen Ernst Kossek, Patricia Gettings, and Kaumudi Misra; "Eliminate Strategic Overload," by Felix Oberholzer-Gee; "Drive Innovation with Better Decision-Making,"

by Linda A. Hill, Emily Tedards, and Taran Swan; "Unconscious Bias Training that Works," by Francesca Gino and Katherine Coffman; "Why You Aren’t Getting More from Your Marketing AI," by Eva Ascarza, Michael Ross, and Bruce G.S. Hardie; "Net Promoter 3.0," by Fred Reichheld, Darci Darnell, and Maure

en Burns; "How Chinese Retailers are Reinventing the Customer Journey," by Mark J. Greeven, Katherine Xin, and George S. Yip; "The Circular Business Model," by Atalay Atasu, Céline Dumas, and Luk N. Van Wassenhove; "How to Succeed Quickly in a New Role," by Rob Cross, Greg Pryor, and David Sylvester

; "Accounting for Climate Change," by Robert S. Kaplan and Karthik Ramanna; and "Persuading the Unpersuadable," by Adam Grant.

沙氏法對收益結構和績效之影響:臺灣會計師產業的證據

為了解決Marketing strategy p的問題,作者陳劍雄 這樣論述:

美國於2002年7月發布沙氏法案(The Sarbanes-Oxley Act of 2002, SOX),SOX法案及其精神導致會計師產業發生重大變化。本文探討SOX與會計師產業收益結構和績效之關聯性,使用臺灣「1992-2019年會計師事務所服務業調查報告」的22,356筆觀察資料,透過收益函數來探討SOX對會計師產業之總收益、傳統服務份額、稅務服務份額和管理諮詢服務份額之影響。同時,本研究依樣本類型分為小型、中型、大型和國際型會計師事務所,從經濟管制理論(Theory of Economic Regulation, TER)的角度,考察SOX管制制度對會計師事務所績效之影響。我們運用會

計師產業的translog收益函數,並建立了迴歸方程式來檢驗我們的假說。本研究發現SOX法案對非國際型會計師事務所的收益產生了消極影響,但對國際型會計師事務所的收益產生了積極影響。SOX法案增加了非國際型會計師事務所的稅務服務份額,同時也增加了國際型會計師事務所的稅務服務份額。此外,我們還發現SOX法案對四種不同規模的會計師事務所的經營績效都存在正向影響。進一步的結果表明,在SOX管制之下,大型和國際型會計師事務所直接獲得了管制的利益(直接管制效應),小型和中型事務所間接獲得管制的利益(間接管制效應)。本研究有助於文獻研究,為監管機構完善會計師事務所管理提供啟示。

Fundamentals of the Insurance Business

為了解決Marketing strategy p的問題,作者Maggioni, Massimiliano,Turchetti, Giuseppe 這樣論述:

This textbook presents the fundamental economic dimensions of insurance companies and links them to managerial issues. Combining academic rigour and a strongly practice-oriented approach, it addresses both the competitive environment and the technical management of the insurance business. Further, i

t provides a general overview of insurance firms and analyses specific dimensions. Filling an important gap in the market for textbooks on the insurance business, it is divided into four major parts, the first of which examines the fundamentals and distinctive traits of the insurance business. The s

econd switches the focus to technical management, while the third explores business models and operative models on the market. In closing, the fourth part describes measurement and performance indicators in detail. The book offers a valuable resource for lower and upper undergraduate students, gradu

ate students, professionals/practitioners working at insurance companies, insurance agents, brokers, bankers, and consultants. Massimiliano Maggioni is a Professional Affiliate at the Scuola Superiore Sant’Anna, Pisa, Italy. Previously, as Head of Marketing for non-life/P&C products at BNP Pariba

s, he was responsible for non-life product development for the retail banking, financial intermediaries and corporate channel. Prior to this experience, he was a Senior Manager at Mazars Audit & Assurance, his duties including development of advisory services for business consulting addressed to the

Italian financial market and work relating to Solvency II. His previous posts have included Senior Manager at KPMG Advisory, Head of Management Accounting for the Generali Assicurazioni Group, and Senior Consultant in Financial Services Strategy at Accenture. He has lectured on courses relating to

insurance at the University of Genoa and the MIB School of Management in Trieste. He has authored more than 20 publications in scientific journals.Giuseppe Turchetti is Professor of Management at Scuola Superiore Sant’Anna, Pisa, Italy. His main research interests include strategy and marketing in t

he insurance and healthcare industries; structure, organization, and financing of the insurance, healthcare, and long-term care systems; management of insurance and health care organizations; economics and management of innovation in the insurance and healthcare sectors; and behavioral economics in

insurance and healthcare. He has been a member of, and often coordinated, competitive research projects funded by the Italian National Council of Research, Italian ministries, the European Commission, and the private sector. Professor Turchetti has been a Fulbright Research Scholar at the Kellogg Sc

hool of Management - Northwestern University (Evanston-Chicago, USA). He is a Senior Fellow of The Research Institute of the Finnish Economy, Helsinki (ETLA) and Founder and Vice President of the Association of Marketing and Insurance Culture (AMCA). He has authored/edited 15 books and authored more

than 200 publications on scientific journals.

COVID-19 疫情期間企業授信策略之研究

為了解決Marketing strategy p的問題,作者蔡燕玲 這樣論述:

本研究將以台灣地區某資訊通路商之「授信策略」為主,進行客戶狀況之比較,是否可以透過信用風險模組影響因子來訂定出更為符合現況之授信機制,授信因子的部份透過專家訪談來分出重要性為何,並以敘述性進行分析,找出最重要的因子,來幫助資訊通路商來針對授信策略進行調整,並且利用2018年1月到2021年12月共計48個月樣本數150家的賒銷、收現的客戶應收帳款來解析疫情前後整個應收帳款,從客戶基本資料表、每月銷售統計、應收帳款報表來進行整理,計算應收帳款平均加權週轉天數的差異,從每月的資料整理成每年進行群組比對。由實證結果,該資訊通路商的交易型態94%是賒銷,應收帳款加權平均的轉天期的長短,說明疫情之前周

轉天期較短,疫情之後因周轉問題慢慢浮現,導致應收帳款回收天期較長,故利用此深入探討的機會檢視授信策略修正,整理了所有應收帳款收款率及應收帳款加權平均周轉天期的結論後,進行檢討授信策略政策,發現除了風險因子特別注意之外,應加強與客戶交易後的應收帳款管理,故提出建議,修正公司的信用評等表,建議其業務部門及授信部門將此點列入參考數據,後續將可以做風險控管及客戶分級。