BLE Connection的問題，透過圖書和論文來找解法和答案更準確安心。 我們找到下列線上看、影評和彩蛋懶人包

在 B2B 銷售，追求有效的感官行銷策略

為了解決BLE Connection的問題，作者何芬格 這樣論述：

Especially in times like these where tried and tested methods are often no longer applicable, it is crucial to differentiate a company from the competition. Based on the brand identity, this can be solved uniquely. In order to be successful in the future, a deeper understanding of sensory marketing

and its application is crucial.This scientific work aims to better understand sensory marketing and its influence on the purchase decision process in the business-to-business sector.This master thesis is based on a fundamental theoretical information search that revolves around sensory marketing, t

he purchase decision process and brand management in the B2B area. In order to verify the literary results, it was decided to conduct primary research. This research was based on thirteen interviews with business experts who have already gained experience in marketing and brand management. This scie

ntific work includes sen- sory marketing strategies and the impact on the purchase decision process. Furthermore, one of the aims was to find out the most effective sensory marketing strategy and phase the best effect.The research results showed that sensory marketing plays a significant role in the

B2C and B2B sectors. Furthermore, the purchase decision can be significantly influenced by it. Es- pecially emotions play an essential role in the business-to-business area and can be influ- enced by sensory marketing. Last but not least, the employees and their attitude play a decisive role when i

t comes to the success of sensory marketing.Both the literature research and the empirical part have shown that a multi-sensory ap- proach is the best choice to influence the customer and bind him to the company uncon- sciously. In addition, a company can differentiate itself in the long term. The h

olistic view of brand management plays a significant role here in particular. Based on the brand's identity, sensory marketing can positively influence the long-term success of a company.

鄰近行銷於關係發展之應用: 基於藍芽鄰近信標動態引導至顧客關係策略的接受度

為了解決BLE Connection的問題，作者林沅蓁 這樣論述：

作為2013年的一項創新技術，鄰近信標以藍牙技術為技術背景將信息及時化、精準式的傳輸到附近的移動設備，為消費者提供了全新的零售體驗，並為零售商和營銷商增加推廣的機會與管道。然而由於對消費者認知、評價和接受行為的理解不足，這一技術應用並沒有如預期的那樣起飛。本研究運用公平理論與理性行為理論，研究了使用鄰近藍牙信標技術平台時伴隨的種種情況下如何影響客戶隱私顧慮的機制，並進行實地研究以檢查提出的假設。數據於台灣台北收集，實證結果顯示了創新安全，感知風險，以及節儉對個人資訊隱私擔憂的影響，從而導致消費者對關係計劃的接受度。除此之外，這些發現還證實了社會臨場感的調節影響。因此，這項研究不僅通過合併現有

的理論基礎提出了一個有效的研究框架，還為新的鄰近藍牙信標技術的採用制定了一套行銷指引策略。