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Originals: How Non-Conformists Move the World

為了解決Nba tv facebook的問題，作者Grant, Adam 這樣論述：

The #1 New York Times bestseller that examines how people can champion new ideas--and how leaders can fight groupthink, from the author of Give and Take and co-author of Option B"Reading Originals made me feel like I was seated across from Adam Grant at a dinner party, as one of my favorite thinkers

thrilled me with his insights and his wonderfully new take on the world." --Malcolm Gladwell, author of Outliers and The Tipping Point"Originals is one of the most important and captivating books I have ever read, full of surprising and powerful ideas.It will not only change the way you see the wor

ld; it might just change the way you live your life. And it could very well inspire you to change your world." --Sheryl Sandberg, COO of Facebook and author of Lean InWith Give and Take, Adam Grant not only introduced a landmark new paradigm for success but also established himself as one of his gen

eration's most compelling and provocative thought leaders. In Originals he again addresses the challenge of improving the world, but now from the perspective of becoming original: choosing to champion novel ideas and values that go against the grain, battle conformity, and buck outdated traditions.

How can we originate new ideas, policies, and practices without risking it all? Using surprising studies and stories spanning business, politics, sports, and entertainment, Grant explores how to recognize a good idea, speak up without getting silenced, build a coalition of allies, choose the right

time to act, and manage fear and doubt; how parents and teachers can nurture originality in children; and how leaders can build cultures that welcome dissent. Learn from an entrepreneur who pitches his start-ups by highlighting the reasons not to invest, a woman at Apple who challenged Steve Jobs fr

om three levels below, an analyst who overturned the rule of secrecy at the CIA, a billionaire financial wizard who fires employees for failing to criticize him, and a TV executive who didn't even work in comedy but saved Seinfeld from the cutting-room floor. The payoff is a set of groundbreaking in

sights about rejecting conformity and improving the status quo. Adam Grant is an organizational psychologist at Wharton, where he has been the top-rated professor for seven straight years. He is an expert in how we can find motivation and meaning, and lead more generous and creative lives. He is t

he #1 New York Times bestselling author of four books that have sold over 2 million copies and been translated into 35 languages: Give and Take, Originals, Option B, and Power Moves. His books have been recognized as among the year’s best by Amazon, the Financial Times, Harvard Business Review, and

the Wall Street Journal and been praised by J.J. Abrams, Richard Branson, Bill and Melinda Gates, Malcolm Gladwell, and Malala Yousafzai. Adam’s TED talks have been viewed more than 20 million times. He hosts the chart-topping TED podcast WorkLife. His speaking and consulting clients include Google

, the NBA, Bridgewater, and the Gates Foundation. He has been recognized as one of the world’s 10 most influential management thinkers, Fortune’s 40 under 40, Oprah’s Super Soul 100, and a World Economic Forum Young Global Leader, and received distinguished scientific achievement awards from the Ame

rican Psychological Association and the National Science Foundation. Adam writes for the New York Times on work and psychology and serves on the Department of Defense Innovation Board. He received his B.A. from Harvard and his Ph.D. from the University of Michigan, and he is a former Junior Olympic

springboard diver. He lives in Philadelphia with his wife Allison, their two daughters, and their son.

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臺灣NIKE、adidas與Under Armour品牌行銷組合全球在地化之研究

為了解決Nba tv facebook的問題，作者蔡孟霖 這樣論述：

本研究之目的為以全球在地化之觀點分析NIKE、adidas與Under Armour在臺灣的行銷組合8Ps發展脈絡。本研究品牌影音與文件資料並用半結構式深度訪談法訪問現職與曾任職於adidas臺灣分公司與Under Armour代理商的經理人。研究結果顯示運動品牌行銷為品牌全球化與在地化行銷同時進行。品牌全球化主要藉由發展起源地的運動文化與品牌形象呈現給全球的消費者，並透過各種媒體述說品牌的故事。在地化行銷則是運動品牌結合品牌背景與臺灣文化呈現給消費者。在全球在地化的過程中，NIKE、adidas與Under Armour的行銷組合以推廣與行銷公共關係作為主角，其餘6Ps則作為配角。品牌在各

式行銷內容中將全球與臺灣的主角和配角相互運用，進而打造出最完整的行銷組合。因此，NIKE、adidas與Under Armour皆藉由全球與在地兩者不可分割的關係建構出屬於臺灣運動產業中的行銷組合。

英語暢談暢聽美國文化（漢英對照）

為了解決Nba tv facebook的問題，作者曹穎哲 這樣論述：

《英語暢談暢聽美國文化(漢英對照)》共8個單元，54個話題，每個話題包括一個以對話形式展開的情景對話和與之鏈接的文化廣場，各自獨立又相互關聯，由簡入繁，從易到難，通過選編原版書籍、報刊雜志、網絡上的最新資訊，循序漸進地為讀者展現美國多元文化的深厚底蘊和迷人魅力。打開視野。給心靈一個嶄新的地平線。曹穎哲，東北林業大學外國語學院副教授，碩士生導師。2011年赴英國朴茨茅斯大學訪學。長期從事基礎英語及現當代英美文學研究和教學。曾主編過多部教材、教輔、先後在《學術交流》《黑龍江高教研究》等核心期刊上發表論文多篇，參與主持多項各級科研立項。 Chapter 1科技篇 Technolog

y Mecca Hatched by a Spirit of Innovation——Silicon Valley 創新文化孕育的科技「聖地」—— 谷 Putting the Internet into Pockets——American TEchnology Changing the World 將互聯網裝進口袋一改變世界的美國科技 Love—Hate Relationship.—When Education Collides with Technology 愛恨糾結——當教育「遭遇」科技 The Age of Friendaholism——Social Website「Facebook」

交友成癖的年代——社交網站「臉譜網」 Chapter 2教育篇 One Size Doesn’’t Fit A1J—Home Schooling in the U.S. 因材施教——美國人的家庭學校 It Depends on Me——American Admission Testing 我的「高考」我做主——美國大學入學考試 Student Loan：Green Channel or Saddle of Debt？ 助學貸款：綠色通道還是債務泥潭？ Pros and Cons ofAmerican Teenagers Having After—school Jobs 美國青少年課余兼職的是

非功過 Gap Year—A Special Break for Different Education 間隔年——接受別樣教育的特殊假期 Symbol of Democracy and Knowledge——American Library of Congress 民主與知識結合的象征——美國國會圖書館 Chapter 3匿雲力篇 American National sport—Footbau 美國國球——橄欖球 Americans’’National Pastime——Baseball 美國人的全民娛樂——棒球 NBA—Wby Does It Attract the Eyeball of

the Whole World？ 美國職業籃球聯賽——緣何吸引全球的目光？ Cheerleading———————Lithe Dance From Hard Training 啦啦隊訓練——辛勤汗水成就曼妙舞姿 The Largest Youth Organization in the U.S.一the Boy Scouts ofAmerica 美國最大的青年組織——童子軍 Chapter 4生活篇 Tipping or not—Practice ofTipping in the U.S. 給還是不給——美國的小費習慣 「What’’s Cooking.Uncle Sam？」—American

Food and Drinks 「山姆大叔，吃什麽？」——美國飲食 Addiction to Fast Food—American Fast Food Culture 戒不掉的「快餐癮」——美國快餐文化 Beyond COntrol——Drinking in America 禁而不止——美國的飲酒問題 Obesity_A Public Health Crisis in the U.S. 肥胖——蒺國公共健康危機 Is Marriage Becoming Obsolete？——Family and Marriage in Americans』Mind 婚姻是不是過時了？——美國人的婚姻家庭觀

A Country on Four Wheels——Americans’’Love for Automobiles 汽車上的國度一熱愛汽車的美國人 Owning One’’s Own Home——Part of the American Dream 擁有自己的房子——美國夢的一部分 Small Town Social Center——Coflee House 小鎮社交中心——咖啡館 Yard Sale and Flea Market—————Where to Deal with Spare Stuff 庭院銷售與跳蚤市場——閑置物品的好去處 Chapter 5 風俗篇 Get Married

in Las Vegas！ 到拉斯維加斯結婚去！ Craziness Before the Weddings——B’’achelorette and Bachelor Parties 結婚前夜的瘋狂——單身告別會 High School Prom—A Rite of Passage for Young Americans 高中畢業舞會——美國年輕人的成人禮 Women』s Warm and Fragrant Party——Baby Shower 女性溫馨派對一迎嬰聚會 The Happiness of「Buying」Christmas Holiday Shopping 「買」出來的快樂——聖誕

節大采購 Picnics，Parades and Fireworks——The Fourth of July 野餐、游行和焰火——美國獨立紀念日 A Happy and Scary Day—Kids’’Favorite，Halloween 開心又恐怖——小鬼當家萬聖節 Easter Day——Life Could Win Over Death 復活節——生命戰勝死亡 A Native American Holiday——Thanksgiving Day 美國本土節日——感恩節 Chapter 6 社會篇 Helping Others in Need—Volunteerism in Americ

a 助人為樂——美國志願者服務 Going Solo——One』s Free Will or the Last Resort？ 獨居——自由選擇還是無奈之舉？ What Is Lost Besides Income？——Long—term Unemployment in the U.S. 長期失業者，失去的僅僅是收入嗎？ Community Service——A Way to Know the Citizenship 社區服務——了解公民義務的方式 Social Security Number——A Way to Get Your Credit History 社會保障號碼——獲取信用歷史的途

徑 It Is the Man Who Kills，Not the Gun」—The American Gunkeeping 「槍不殺人，人殺人」——美國的槍支文化 Probing Questions ofthe Gallup Poll——Public Opinion Does Matter in U.S. 無所不問的蓋洛普民意測驗——重視民意的美國人 「You have moneN I have votes」一Powerful Labor Union 「你有鈔票，我有選票」——強大的美國工會 Eating Next Year’’s Food—Buying on Credit in the C

redit Card Society 食來年之糧——信用卡國家的信貸購物 Chapter 7娛樂篇 Individual Hero Saves the World——Individualism in Hollywood Movies 英雄拯救世界——好萊塢電影中的個人主義 The Entertainment Empire Walt Disney——：Carrier of American Dream 娛樂帝國迪士尼——美國夢的載體 Broadway Shows VS.Hollywood Films———Which Is Your Cup of Tea？ 百老匯演出與好萊塢大片——哪個是你的菜？

Why Do We Watch the Oscars？——The Allure ofAcademy Awards 我們為什麽要看奧斯卡？——學院獎的誘惑 Grammy Awards——A Weathervane of Public’’s Music.Buying 格萊美獎——大眾音樂選擇風向標 What Is「American Idol」Like？——The Most Watched TV Show in the U.S. 「美國偶像」是什麽？——美國最受歡迎的電視選秀節目 TheWriting andPainting ontheWall———GraffitiArtintheU.S. 牆壁上

的創作——美國城市塗鴉藝術 Chapter 8民族篇 Liberty Enlightening the World—The Statue of Liberty 自由照耀世界——自由女神像 Uncle Sam——Icon of the United States 山姆大叔——美利堅的代表人物 Barack Obama Won a Seat：Reclaiming the American Dream 奧巴馬的當選：重拾美國夢 Multiple and Versatile——Races in the U.S. 各盡其才多種族

影音夯？探討影音宣傳對消費者於社群媒體平台網路行為的影響

為了解決Nba tv facebook的問題，作者許譽豑 這樣論述：

隨著大環境的改變及社群媒體的興起，人們的生活習慣改變，消費模式也快速的轉變中。社群媒體以多種且不同的形式作呈現，與用戶進行互動及溝通，包括了圖文、音樂以及影片，如今「社群經營」已經是品牌行銷不可或缺的一個重要部分；如何搶攻消費者的關注度，是以圖文還是影音宣傳？究竟孰輕孰重？ 本研究探討消費者感觀知覺偏好對於圖文、影音宣傳的網路行為模式接受度（推播、分享、搜尋）及媒體平台使用習慣的影響，另深究影音宣傳相較圖文宣傳網路行為模式接受度（推播、分享、搜尋）是否更受消費者喜愛。本研究以有在使用Instagram、LINE、Facebook、YouTube等平台且有網購經驗之消費者為對象，

採用網路問卷調查法，共取得有效問卷321份，以SPSS統計軟體對問卷題項及回收結果進行分析，包含信度分析與描述性統計分析、迴歸分析外，並以成對樣本t檢定來驗證圖文與影音宣傳兩者間的平均數差異，結果顯示消費者感官知覺偏好對於媒體平台使用習慣及網路宣傳模式接受度具有正向影響力外，也發現影音宣傳模式相較圖文宣傳模式接受度（推播、分享、搜尋）更受消費者喜愛，兩者的分析數據以影音宣傳顯高，但為邊際顯著，由此可得知人們對影音宣傳喜好多一點，但圖文宣傳仍應受到企業及品牌的重視。 影音宣傳是如今全球的行銷趨勢，在追求目前很夯的影音宣傳時，也不可忽略圖文宣傳的重要性，若運用於企業品牌宣傳行銷時，建議應考慮

無論是圖文或是影音宣傳都需要求創新且吸睛，同時兼顧不同感官知覺偏好者的需求，即可以在最短的時間內，補抓住消費者注意力亦即是成功的宣傳策略。