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A Study On Exploring Personal Factors Influencing On Brand Loyalty Amongst Millennials: A case in purchasing cosmetic products in Vietnam.

為了解決LS350 Mobile01的問題，作者Diep Phung Ky 這樣論述：

Vietnam acknowledged as the fast growing economic country in ASIA, and they witnessed the increase in the standard of living and styles of the average world citizen along with the rising demand of cosmetic products. More foreign cosmetic industry considers investing in this prominent cosmetic

market in Vietnam. The paper is conducted with the purposes of analyzing and identifying the crucial factors affecting individual Vietnamese customers’ brand loyalty when they purchase cosmetic products. Moreover, the aims of this thesis research paper is conducted with a beyond target to contri

bute its value and useful data for future researches, propose useful solutions to help cosmetic firms and retailers to bring into play their strong sides and remedy drawbacks in producing or selling their cosmetic products to Vietnamese customers. In this thesis, the quantitative research method

and deductive approach are utilized to measure responses of participants. With a total of 30 items basing on research variables is implemented to obtain the responses of Vietnamese consumers purchasing cosmetic. The statistical analysis method employed in this study is using SPSS software. Overall,

the study reveals that the level of factors impact customers’ brand loyalty from high to low is Product Price, Product Quality, Customer Service, Brand Value and Service Quality. Clearly, it is easily indicated that the Product Price is the most influential factor on brand loyalty.

企業社會責任對服務失誤歸因與補救滿意度的干擾效果

為了解決LS350 Mobile01的問題，作者趙英凱 這樣論述：

本研究以台灣地區的 YouTube 平台使用者為主要討論對象，分別探討心理補救與實質補救的補救滿意度差異，並且選用企業社會責任為干擾變項。本研究希望找出影音分享平台環境中，服務補救的設計方式及補救影響，協助服務提供者在面對服務失誤事件的時候，選擇適當的服務補救方式來應對服務失誤。研究結果發現企業社會責任在心理補救過程中產生干擾效果，影響使用者的補救滿意度表現，增強失誤歸因對於心理補救滿意度的負面影響，此項結果表示服務補救的設計，需要考慮與企業社會責任的一致性。